Ritz Apple Strudel and Pastry was my chosen rebrand for Branding & Identity. Since Ritz, has been one of the old pastry shops in Singapore
it only attracts the older generation. The Brand has also become a blindspot to Singaporeans as it competes with other
brand such as Secret Recipe or Polar Cake. Thus, with the rebrand this will target more of the younger audience as most of them
like to go to trendy and healthy cafes. With this rebrand too, the business
will sustain in a long run.